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But until then, there’s interesting challenges, the agencies will have to face in the traditional sweepstakes promotion. Already the winning code creation, so the deployment of easily readable, unmistakable and this compact luck codes can be taken much wrong. It is not just the slightly confusing numerals and characters out to filter (O, o, 0 / I, i, 1 / S, s, 5 / B, 8 /), but the campaign should be encoded in the hash codes, a re-ordering of additional codes must be possible at any time, a guessing ability by winning should fail alone in combinatorics. Last but not least, no fecal expressions and unwanted items and characters in the code should occur. For the expert, it is quite intriguing, what Information already with can be encoded in a 6-digit GewinnCode. For example, can encode properties of the range or the distribution channel for the following analyses and statistics. The surprising results in some cases.

Not only the winning codes or the profit maker or profit encoding are success factors for a successful promotion, but also the variety of media that are served and the number of channels that are possible for the redemption or verification of prize draw entries. A short walk to the smooth fulfillment then completes the promotion and makes together with profit protection, to the guarantee of success.